Forrest Friedow has been a trusted partner to physician families for over 20 years, bringing deep expertise and passion to his work with high net worth doctors and their families. As Vestia’s Chief Development Officer and a founding partner, Forrest plays a pivotal role in mentoring advisors, leading internal development initiatives, and ensuring excellence across the firm’s advisory team.

Forrest oversees a specialized practice focused on serving high-earning physicians, with a strong emphasis on private practice owners, dual-physician households, and those navigating complex financial transitions such as private equity sales. With the support of his dedicated team, he develops and refines customized financial strategies designed to align with each physician’s unique personal and professional goals.

A gifted educator and passionate speaker, Forrest leads both internal advisor training and external physician-focused workshops across the country. Known for making complex financial topics approachable and actionable, Forrest empowers physicians to make informed decisions and take control of their financial futures. His contagious energy and clear communication style inspire confidence and clarity in every client interaction.

Forrest is a committed advocate for diversity and inclusion, championing the importance of elevating underrepresented voices within the financial planning profession. He believes that teams enriched by varied backgrounds, experiences, and perspectives are better equipped to meet the complex needs of today’s physician clients. At Vestia, he helps foster a culture where inclusion isn’t just a value. It is a strategic advantage in delivering meaningful, personalized advice to the doctors they serve.

Originally from the Midwest, Forrest now resides in Los Angeles and maintains strong ties to his Iowa roots, frequently traveling to connect with clients and family in Iowa City. A hands-on parent, Forrest is actively involved in his son’s day-to-day life. He deems his most important job as being Dad. He recharges by spending time outdoors, relaxing at the beach, hiking desert trails, lifting weights, or riding his Peloton, and swears by deep tissue massages as a non-negotiable part of wellness.